Hi, I’m Ashritha ✨
I believe in asking why—to design with feeling, and leave people with something that lasts.
I design with heart and storytelling at the core—crafting thoughtful experiences that stay with people, because how they feel is what truly matters.
Current Visual Design Contractor @ Apple
Projects
Plannabelle Meal Planning App
Plannabelle is a meal planning app designed to help individuals and families answer the daily question, "What's there to eat?" By streamlining meal organization and offering tailored suggestions, Plannabelle reduces decision fatigue, promotes consistent eating habits, and makes planning meals feel simple and stress-free.
Dexterity Intranet Redesign
Intranet 2.0: Developed MVP (minimum viable product) prototypes to replace fragmented, HR-reliant workflows with a centralized, self-serve platform for faster information access, and improved efficiency
ConnectedSignals Rebranding
Completed a full website overhaul in under a month to improve branding by simplifying complex technical content resulting in an elevated digital experience.
Spark Eye & Dental Clinic Rebranding
Delivered a full website transformation in two months by addressing positioning gaps and elevating differentiated capabilities to drive patient growth.
Hidden Genius Project
Tackled declining alumni engagement by designing a gamified portal and scalable business model, laying the foundation for improved retention, streamlined communication, and deeper long-term program impact.