ConnectedSignals
Redesign
Brief
Connected Signals is a transportation technology company that provides predictive traffic signal data to support smarter mobility. Their existing website was outdated, difficult to navigate, and didn’t clearly communicate the value of their technology to potential partners and customers. The goal was to redesign the site with a clearer structure, modern visuals, and a focused narrative that highlights the product’s capabilities and real-world impact.
A redesigned marketing site that clearly communicates Connected Signals' value, simplifies navigation, and builds trust with a modern, product-forward experience.
I independently led the redesign of Connected Signals’ external marketing site. The focus was on clarifying the company’s value proposition, simplifying navigation, and creating a product-forward experience that builds trust with potential partners and customers. From research to wireframes to final UI, I handled the entire design process end to end.
Introducing a Smarter, Safer Future on the Road
The redesigned homepage highlights Connected Signals’ mission and solutions at a glance—welcoming visitors with a clean layout, clear value proposition, and easy access to product benefits, from real-time traffic optimization to emergency vehicle prioritization.
Experience the Impact in Real Time
Get a firsthand look at how ConnectedSignals is transforming cities like Arcadia, CA through smart infrastructure. This section showcases real-world implementations, illustrating how our technology improves traffic efficiency and safety—laying the groundwork for a smarter, more connected future across the U.S.
Smarter Infrastructure Starts Here
Our platform blends AI and machine learning with modern traffic systems to reduce congestion, enhance safety, and streamline city-wide mobility. By upgrading traditional traffic signals with cutting-edge tech, we help cities operate more intelligently—for drivers, pedestrians, and everyone in between.
The Process
I leveraged generative AI throughout the design process to accelerate ideation, synthesize feedback, and explore multiple design directions quickly. From creating user flow variations to drafting initial content and layout suggestions, AI helped me move faster without sacrificing thoughtfulness—giving me more time to refine what truly mattered for the user experience.
Ways in which Generative AI was leveraged