Spark Clinic
Redesign
Brief
Spark Eye & Dental Clinic’s existing website, hosted on GoDaddy, lacked structure, clarity, and a modern user experience. This redesign was an independent exploration to rethink how patients interact with a clinic online—focusing on clear navigation, trust-building visuals, and accessible information. The goal was to reimagine the site as a calm, informative, and user-friendly space that better reflects the quality of care the clinic provides.
A modern, patient-first website concept that simplifies navigation, improves trust through design, and repositions the clinic as a welcoming, professional space—online and off.
I independently led the redesign concept, from restructuring the site’s information architecture to designing high-fidelity mockups that focused on clarity, accessibility, and a more welcoming visual tone—reimagining how patients find and interact with care online.
Leveraging Generative AI
Since the clients already had a place for the site to live on GoDaddy, my focus was on designing a polished MVP they could implement quickly without overhauling their existing setup. This allowed me to prioritize structure, usability, and visual clarity—delivering a modern, patient-friendly experience within their current platform constraints.
I used generative AI to accelerate the early stages of design—rapidly generating layout ideas, content drafts, and visual directions—which allowed me to deliver an MVP quickly to clients without compromising the integrity of my process. AI supported ideation and iteration, but every design decision was refined with intention, grounded in user needs and guided by my own creative judgment.
